Artists, experts, coaches and healers:
you could pour your knowledge and experience into a course that honors your unique genius (instead of fitting it into a one-size-fits-all box)?
you could build a sales system to confidently launch and enroll students (instead of nervously fretting that you "hate to sell")?
provides clear guides, strategy, and support so that you can create a unique course, develop a reliable selling system, and establish your online platform.
If you're like most experts and creatives I've had the pleasure of working with, chances are you'd love nothing better than to share more of your genius with the world.
the problem is . . .
You don't want your hard-won expertise packaged into a generic how-to that looks like a $19 Udemy course.
You know the impact you can have, but to honor the full extent of your expertise, you need to create a course that goes beyond stepped-out concepts and how-tos, a course that delivers the kind of unique and expansive experience your students want--and deserve!
The sheer overwhelm of trying to organize your vast knowledge without any framework to fall back on feels like an endless cycle of compromise and overwhelm…
a.k.a. a perfect recipe for delay, distraction, another round of Words with Friends, and a nap.
You're nervous about--and maybe even bewildered by--selling online.
Who do you sell to online? How do you find them, and what do you say?
You don't want to sound pushy.
You're not sure you can do all those things you've heard are necessary: building a mailing list, posting to social media, and showing up on live video . . .
. . . though, of course you're up for giving absolutely any of it a try IF ONLY you had a guide that showed you HOW, that helped you avoid losing time, money and dignity.
To top all this off, when it comes to setting up websites, classrooms, and email tools, you're overwhelmed by the choices.
Tool after tool pops up on your radar, often with discounts you're afraid to miss, and accompanying demands for a long-term commitment you're in no way ready to make.
Each of these shiny objects beckons, distracting you from doing the truly essential first work of figuring out what you should teach in order to stand out in the market and delight your students in the classroom.
How would it feel . . .
to create an online course that spotlights your unique genius, gets your students remarkable results, and has your Stripe account pinging predictable transfers to your bank?
Here's what that looks like
You start your work by getting clear on the techniques and strategies that make your expertise special . . . so that you create undeniable value in your course . . . which makes enrolling a no-brainer for your ideal students. It also gives you confidence in pricing and marketing--there's no need to worry when you know you've got what people need.
As you create, you'll use a course structure that harnesses your unique methodologies. Do this so that you can lay out an appealing and effective "Yellow Brick Road," a path that your students will confidently follow to get their own remarkable results. Hello, happy customers.
Getting clarity on the important platform choices a course builder must make means that you can choose and set up your web home, your classroom and your email tool. Goodbye, tech rabbit holes.
You'll master lesson development and make sure that you're effectively teaching at the "creative crossroads" (that's what I call the point where students cannot just copy you to get the results they need). Finish up by layering on mindset coaching, record your lessons, and you are teaching to stand out.
Once you build out your own audience-building routines and assets, you'll be getting in front of ideal fresh prospects every day. If you use a mix of automated and real-time content, the work feels doable, and you see an ever-growing email list.
Your selling anxiety slips away when you've got templates and guides to map out your irresistible offer, create a sales page, and compose an email series that's designed to convert both fans and fence-sitters.
Develop your launch event, execute, enroll students--and then tweak and repeat to build your own reliable selling system. The magic is in the iterations (please tell me you're not a fan of reinventing the wheel every 6 months).
It's time to finally get down to the game-changing work of creating your own profitable online course,
but it depends on doing things differently
It depends on using the 3-Pillar Framework {and hands-on support} inside the eCourse Blueprint
PILLAR 1: YOUR COURSE
Get beyond the predictable, humdrum approach to course creation, and develop a program that gives your students an expansive and value-packed experience.
PILLAR 2: YOUR ONLINE PLATFORM
Choose and integrate the right-for-you online tools for audience building, selling, and program delivery. They become assets working for you again and again.
PILLAR 3: YOUR SELLING SYSTEM
Create a reliable selling system that gives you confidence and processes for predictably enrolling new students by launching, tweaking, and iterating.
PLUS: COMMUNITY AND GROUP COACHING
Use your year-long access to an engaged private community and twice-monthly group coaching calls with Debbie to be seen, to get answers to your questions, and to do the hard work of defining and articulating your unique selling proposition.
Here's a quick look inside the program
You get immediate access to the complete program: 38+ recorded lessons, 9 module workbooks, the coaching call schedule and recordings, and your bonuses.
The Blueprint classroom provides ongoing access. Every lesson includes a video with captions + transcript, audio, and slide deck. Take a look at the classroom.
KENDRA GALE
Miniature Horsemanship
"I've built an online classroom with seven paid courses and an active community. I'm bringing in a full time income solely from my website without relying on in-person teaching. I was an early student of the eCourse Blueprint, and I've returned many times over the years whenever I was struggling."
Kendra Gale, Miniature Horsemanship
Following the Teach What You Do blueprint over the past several years I built an online classroom that now includes seven paid courses and and an active community, with plans to add two different membership programs in 2021.
As of this year, I'm now bringing in a full time income solely from my website, without relying on in person teaching. I look forward to continuing to grow my business in the future
The eCourse Blueprint was wonderfully organized and easy to follow when I first started building my classroom and business, and I've returned many times over the years whenever I was struggling with something. The answers I look for are always waiting for me in the content!
KENNITA TULLY
Tapestry Journeys
"In 2020, when in-person workshops were not an option, I got serious about online course building. By November, I'd launched both a beginning tapestry course that was previously taught live and a new, more extensive program--both of which are selling well! I'm hoping this means financial flexibility."
Kennita Tully, Tapestry Journeys
I teach tapestry weaving and launched my first two courses in November, 2020. I signed up for Teach What You Do Blueprint years ago when I was interested in teaching another topic. Life brought about changes and I didn't go forward with it then.
In 2020 when in-person workshops were no longer an option, I got serious and worked from August to November to make it work. I launched both a beginning tapestry course that I had been teaching in-person along with a completely new and extensive course (that no one else is teaching). Both are going well, especially the larger signature course.
I now have a much better grip on how all the parts in offering online classes come together. As far as how it's changed my life, hoping it means financial flexibility!
I have taken a LOT of online courses. None have even come close to hitting the bar that Debbie sets in the eCourse Blueprint. She's always right there and ready to answer when there's a question (and with a smile on her face).
Her enthusiasm is infectious. Not only is all core information thorough, it is also available in different forms. I especially appreciate the transcripts provided. The facebook group is active and supportive and the Q & A sessions are invaluable.
JEN BUCHANAN
Blue Beach House Art
"The initial panic I felt when my husband was forced into early retirement this year has subsided because I have the skills and the support to grow a successful online course business. I love being in control of my own destiny. I have grown my email list to 4000+, and I've created and launched multiple free and paid courses. I started making a profit just 3 months after my first launch."
Jen Buchanan, Blue Beach House Art
I teach acrylic painting, and even though I launched my first course 9 months ago, Debbie is still there with help and advice.Â
Since signing up to the eCourse Blueprint I have grown my email list from 45 to over 4000, created and launched a free mini-course, a larger paid course and an online workshop. Over 2800 students have signed up in total and only 3 months after launching my first course, I started making a profit.
While I still have a way to go before I can make a sustainable living solely from my online courses, I am confident that this is where my future lies. The initial panic I felt when my husband was forced into early retirement this year has subsided because I know I now have all the skills and the support I need to grow a successful online course business. I love working for myself and being in control of my own destiny.
Debbie Hodge is the most genuine, generous and competent course instructor anyone could hope for. There is no fluff in the course, just heaps and heaps of useful and relevant information. Debbie goes way above and beyond when it comes to supporting her students. Even though I launched my first course almost 9 months ago she is still there for me anytime I need help or advice on how to move forward to the next stage in this journey.
GISELE GUENARD
Client Centered Governance
Gisele Guenard, Client Centered Governance Certificate
Working with Debbie Hodge and the eCourse Blueprint made it possible to move our live flagship program on governance online. We wanted to do this a while but didn't until we found the right guidance.
We were previously delivering this course live. We had planned to go online for sometime yet had not found the right program to help us do it correctly . Teach What You Do was exactly what we needed. Our decision to go with Debbie Hodge was a game changer .
Debbie is a true professional. Highly knowledgeable, supportive and cates about her students success. The course Blueprint content is very high quality and has the information you need to do this correctly.
SUSAN GEE
Gentle-Touch Caregiver Massage
"I created, launched and enrolled students in my first course with the help of the eCourse Blueprint and Debbie's support. The private community and group coaching calls were invaluable. And now, with my training, very ill patients are being touched by those who care for them in a safe, effective way using gentle-touch massage. "
Susan Gee Gentle-Touch Massage for Caregivers and Massage Therapists
I created and launched my first course with the help of the eCourse Blueprint. Debbie patiently walked me through all of my tech issues - email and classroom platforms, content creation for freebies, blog and social media - and did it all with care and commitment.
Having this course means that patients who are very ill are being touched by those who care for them in a safe, effective way using gentle-touch massage. Touch is a basic human need and belongs to everyone.
Debbie is always available to answer questions and point you in the right direction. Private facebook community and coaching calls have been very valuable in the creation of my product.
KIMBERLY SMITH LUKHARD
Youth Ice Hockey Nutrition
"I enrolled in the eCourse Blueprint with a course I hadn't marketed for several years--even though ice hockey youth got great success using my fueling system. With Debbie's guidance, I got my sales page in place, started marketing, and earned over $2300. Debbie's teaching inspired coaching techniques I'm now incorporating as I work toward new goals."
Jen Buchanan, Blue Beach House Art
When I enrolled in Debbie Hodges, the eCourse Blueprint course I had a course however I hadn't marketed it in a few years. With Debbie's guidance I created a new landing page to market my course and enrolled 5 new students. I plan to revamp my course in 2021 as now I understand that each of my lessons can be broken up into smaller and shorter modules, making my content easier to learn and apply for my students to get results and achieve their goals.
When I saw that I was able to earn over $2300 with my course it gave me the confidence to keep pushing forward. I am currently marketing my course and my goal is 5 more students before the end of 2020. Overall I knew my course material worked, youth ice hockey players had achieved great success with the fueling system I teach in the course, however I never thought to create a year long coaching program with my course as the foundation until I enrolled in the eCourse Blueprint program.
I love the way Debbie teaches her students in a group setting. Since I have experienced great value in working with Debbie in this course I decided to incorporate some of her teaching techniques in my group coaching program to give my students more personalized support in my group course. .
meet the creator of
the eCourse Blueprint 3-Pillar Course Builder's Framework
Hi. I'm Debbie Hodge, and I've run online teaching businesses since 2007, creating and selling over 100 crafty and technical courses.
I've been in love with "explaining things" since my first extra-credit report in elementary school. Mix that with my passion for creative endeavors (writing, photography, scrapbooking, web design) plus an MBA, and it makes perfect sense that online teaching and course design is my perfect gig.
Especially since this work has enabled me to work from home and raise two boys up into tall, bearded men.
After years of teaching creative and technical classes, I developed the eCourse Blueprint to help would-be course creators make profitable, results-getting programs and courses...
... so that they can raise up their own tall and bearded sons. Or quit the 9-to-5 gig. Or simply do work they love.
What I can tell you about this work is that it is immensely satisfying--pulling together your creative, logical, and expert-topic skills.
I want to make sure you move the processes that have gotten you exceptional results into your own profitable online courses.
COURSE CLOSED
Choose the eCourse Blueprint Plan That Works Best For YouÂ
— BEST VALUE —
One Payment of
$1497
USD
 BONUS: With full payment today save $167 and get a one-to-one coaching call with me. Schedule any time in your first 90 days. I love getting to know my students more deeply in these sessions as well as mapping out strategy and tactics with you. --Debbie Hodge
— LOW MONTHLY —
12 Monthly Payments
$152
USD
You'll get access to the complete eCourse Bluprint program with ongoing access to updates, community and group coaching. Do understand that ALL payments will be collected. This is NOT a pay-in-part membership that can be cancelled early.
a look inside
the eCourse Blueprint
37 LESSONS IN 9 MODULES
PILLAR 1
your course
the quick look:
Module 1: Course Promise
Decide what to teach in order succeed in the market while also delighting your students.
Module 2: Course Design
Develop a rich outline that incorporates your own unique methodology.
Module 3: Course Creation
Determine all aspects of course delivery and create lessons that have you teaching to stand out.
scroll for a closer look >>
PILLAR 2
your online platform
the quick look:
Module 1: Web Home
Choose a platform and establish your web home (your main website) with key content for establishing your authority with the right audience.
Module 1: Classroom
Choose your classroom platform, set it up and integrate with payment and email tools. Be sure to use the setup-test checklist before you start enrolling students.
Module 3: Email
Choose and set up your email tool, including getting your first list opt-in on your website and adding contacts.
scroll for a closer look >>
PILLAR 3Â
your selling system
the quick look:
Module 1: Build & Nurture Your Audience
Build an audience using both free content and paid traffic--and then be sure to grow their know-like-and-trust feelings about you with solid nurture.
Module 2: First Validating Offer
Validate your ideas and your market with a first mini-course or beta offer.
Module 3: Sell Your Course
Develop your offer, launch event, sales page and emails-written-to-convert. Get them in place, launch and then iterate offer time to refine your selling system.
scroll for a closer look >>
there's more...
bonus no. 1
Monthly Group Coaching Calls
Two times every month, you can get your questions answered on our live calls. Can't be there live? Submit your question before, and watch the replay. Access is for one year.
Private Community
Be part of an engaged community of course builders. Get answers, share progress, and get to know other experts, creatives and coaches adding online teaching to their portfolios. Access is for one year.Â
bonus no. 2
Graphics Templates for Workbook and Slides
Using visuals well in your teaching--especially in the online venues--makes you a more effective teacher. Rather than presenting a ho-hum series of bulleted slides, bring your content to life by illustrating relationships and parts of a whole, by conveying the overall lesson framework and key processes your students needs to master, and by incorporating examples that make execution easier for your students.
Add a well-designed workbook to your course and your students have a guide to getting important work done.
This bonus includes workbook and slide templates designed by Amy Kingsford for use in Canva (workbook and slides) and Powerpoint (slides). Also included is a customization guide that shows you exactly how to edit the slides for your own branding and content.Â
bonus no. 3
6 Idea Goldmines for Generating Fresh Expert Content
Uncovering and developing content that provides value is crucial work for a course builder--especially as you develop your own proprietary systems (i.e., your own "Yellow Brick Road" to results).
When you can surprise and delight with fresh and unexpected approaches, you're creating courses that stand out and give you confidence in pricing and making offers. That's when you can teach the truly passionate students who want to move beyond first how-tos and immerse themselves in growth and study.
This video workshop steps through 6 "goldmines" readily available for plumbing. See exactly how to push the work you're already doing and understand related sources for study and development. The workbook that accompanies this workshop gives you a step-by-step path to the work.
bonus no. 4
First Funnels for Online Course Builders
Four video lessons (with transcripts, slides, and funnel diagrams) give you a roadmap to the tech and flow of funnel creation and setup.
The Simple Email Funnel is great for introducing your first validating offers to the market AND for special promotions such as Black Friday.
Use the Launch Event Funnel when you're adding in a launch tool like a webinar, video series or challenge.
The Evergreen Funnel is the next step when you're ready to make expiring offers of your course every day.
This work is taught so that you can use our own robust email marketing software. You do not need to purchase an extra "funnel tech" tool.
Â
bonus no. 5
How to Make a Visual Framework for Your Course
What if you could not only describe your unique course process, but you could also show it in a visual framework--so it's even more clear?
This bonus lesson (video + workbook) give you the roadmap for creating visual frameworks including:
➢ Three key shapes to use
➢ Four types of frameworks you can build, and
➢ A seven-step process for creating your
framework
Â
full-pay bonus
When you pay in full today, you get a private coaching call with eCourse Blueprint creator, Debbie Hodge
Schedule this call within 90 days of enrolling and we'll spend 50 minutes tackling the topic you're longing to get help with.
It could be defining a course topic that will stand out, structuring your course or series of courses, mapping out a work plan for you, digging into how you'll best build an audience, editing a sales page, or making sure you're clear on the tech and tool you'll need to use.
I love getting to know you better through this call and ensuring you're moving forward well.
COURSE CLOSED
Choose the eCourse Blueprint Plan That Works Best For YouÂ
— BEST VALUE —
One Payment of
$1497
USD
 BONUS: With full payment today save $167 and get a one-to-one coaching call with me. Schedule any time in your first 90 days. I love getting to know my students more deeply in these sessions as well as mapping out strategy and tactics with you. --Debbie Hodge
— LOW MONTHLY —
12 Monthly Payments
$152
USD
You'll get access to the complete eCourse Bluprint program with ongoing access to updates, community and group coaching. Do understand that ALL payments will be collected. This is NOT a pay-in-part membership that can be cancelled early.
KATY HULLER
Kids Can Academy
"After months of wondering which course to start with, what platform to use, and how to even begin to organize the material and get it online, I have finally broken through the confusion/ angst/ indecision and set up several online courses. Being able to help parents and teachers move their struggling kids forward without losing time with family and friends is an absolute game changer."
Katy Huller, Kids Can Academy
I teach parents and teachers how to get their struggling kids reading, writing, and doing basic math despite memory, processing, retrieval, and other learning issues
After months of wondering which course to start with, what platform to use, and HOW to even begin to organize the material and get it online, I have finally broken through the confusion/angst/indecision and set up several online courses.
This is an absolute game changer! To be able to help others through my courses while I am busy doing other things is an amazing shift for me. It allows me to reach more people and help more people without losing more time with my family and friends. I also love that these courses can outlive me! I have seen so many kids empowered by learning to read and write, and I have always wanted a way for my knowledge to continue to help people in need even after I am no longer around. Understanding how to bundle my knowledge into courses that are available at any time of day has been a true gift.
Debbie has been instrumental in helping me stay on track throughout this sometimes overwhelming process. She has always answered my questions whenever I have had them, and has been a calming guide every step along the way, particularly when I was just beginning and was stuck in mountains of confusion and indecision. She has a special way of making the complicated simple, and she is a treasure of knowledge when it comes to course making. Above all, the accessibility she has provided over the years through her Facebook groups and scheduled calls has been incredible. She is truly there when you need her!
KATRINA WOLFF
Blue Borage
"Releasing my very first mini course on 1/1/20 felt momentous, and now launching a summer school (I'm in New Zealand) on 1/1/21 is equally satisfying. Goodness knows what I'll be doing by 1/1/22! Debbie's teaching approach is really grounding, and I always come off a call feeling calm and confident, with a clear path to follow and logical steps to get to the next milestone in my teaching of composting and edible gardening. "
Katrina Wolff, Blue Borage
Releasing my very first mini course on 1/1/20 felt momentous, and now launching a summer school on 1/1/21 is equally satisfying. Goodness knows what I'll be doing by 1/1/22! Debbie's teaching approach is really grounding, and I always come off a call feeling calm and confident, with a clear path to follow and logical steps to get to the next milestone in my teaching of composting and edible gardening.
This has felt like a year of procrastination, as I have a range of client work outside of my online courses. But every time I sit down to ponder my five year plan, the online courses are a consistent element in my future income generation.
When the Covid19 pandemic made most of my normal work teaching composting and edible gardening impossible, it just seemed logical to put more time into creating a wider range of online courses, and bring my five year plan into a two year timeframe.
Right now, this means that over the Christmas/New Year summer holiday, I can take a rest from face-to-face client work, pause one part of my business, in order to develop my online courses. It feels like resting within my work, and I can still generate income without leaving the house.
Debbie's approach as a teacher is really grounding, and I always come off a call feeling calm and confident, with a clear path to follow and logical steps to get to the next milestone. Just watching the videos in the Ecourse Blueprint is often enough to get me back on track with refining things.
I remember coming into the course as a newbie and feeling awed by the progress that others were making. Now that I've tried a few things out, I know that there is actually ample time to tweak and revise things. Slow and steady feels so much better than trying to push something out rapidly, which was my initial approach to this work.
An extra benefit was being able to pop into an eCourse-Bluepring affiliated Facebook group dedicated to Facebook lives just to practise my studio set-up, and get feedback on the sound equipment I was planning to use. I was SO nervous about going live on Facebook, and knowing there were only friendly and supportive 'Teach What You Do' classmates in that group put my mind at ease.
I later created my own private Facebook group when I was ready to do my live demonstrations to my own audience. That group now has over 300 people and I have closed it to newcomers unless they have purchased one of my online courses. As each month passes, I feel like my confidence is growing, and I'm starting to better appreciate the value of the work I am doing.
JOANNE IVY
Cranberry Beads
"I started my teaching journey with a free mini course and several Zoom workshops. Finally, I launched The Cranberry Bead Weaving Club, a membership that complements my bead-selling business where customers are always wanting to learn more techniques. The eCourse Blueprint broke the work into easily manageable steps, and I trusted Debbie who spoke my language. The coaching calls are a great help."
Name
Debbie made the whole process seem doable, she spoke my language and I trusted what she was saying. Each section of the work was broken down to easily managable steps with the eCourse Blueprint. The workbooks are great, well worth taking the time to complete as it made me think of things I may have missed. Getting a consistent look to the courses was critical, the templates and advice on this really helped. There is still work to do to improve and build on, so I continue to go back and review lessons from time to time. The coaching calls are great. It helps hearing other people share issues and I received great feedback on my sales page.
all the details on your
30-day "do-the-work" guarantee
I'm passionate about working with you to build your online course and want to make it possible for you to give a confident "yes." This is NOT a program for tire-kickers, though. It's a program for action-takers.
Enter this "do-the-work" guarantee. Whether you choose a monthly or one-time payment plan today, you’ll have 30 days to try it, getting access to the complete program and taking action with the first two modules.
If you complete the work of the first two modules but don't have the insight, clarity and powerful action steps to design, create, and market an online course, you've got 30 DAYS from the day you register to ask for a refund. Send us the required completed work from modules 1 and 2 (click to see details). If we've failed to help you despite your earnest efforts, you deserve your money back—and we'll give it to you. We will hit "undo" on this whole "let's build your own profitable online course" experiment.
If you opt for a payment plan and you do not request a refund that includes the required coursework within 30 days, you are required by law to complete the remaining payments of your payment plan.
View full refund policy with complete "do-the-work" details.
the important questions would-be course builders ask
before enrolling in the eCourse Blueprint
Q: I'm brand new to online teaching and selling. Is the work of the eCourse Blueprint going to be too advanced or too hard for me as a newbie?
It's true that the eCourse Blueprint is not a skeletal survey of the topic: the concepts you'll apply are intermediate to advanced.
While there's a lot of meat on the bones of our 37 jam-packed lessons, everything is clearly laid out and the concepts are simple to learn and apply. What's key is that you show up and do the work.
I love how Blueprint student and course builder Jen Buchanan described it:
"There is no fluff in the course, just heaps and heaps of useful and relevant information. Debbie Hodge is the most genuine, generous and competent course instructor anyone could hope for."
Q: There's no way I can justify investing my time and money to make a course that only sells for $49. It's just not worth it to me---but how do I get someone to pay $297 or $497 or even $997 for a course?
I feel the same exact way about $49 courses and the value of my efforts.
And I've worked with hundreds of students who have this same trepidation. And that's why I developed a method-first approach to course structure and design.
That's why, with the eCourse Blueprint, a BENEFIT-LADEN BIG PROMISE comes before the course topic and outline.
That's why your early course-design focus is on identifying and developing strategies and techniques that comprise your own unique methodology.
That's why you'll spend so much time on the outline, using module worksheets that have you ensuring:
- every piece in your course delivers a key milestone,
- every piece in your course puts your students into a new state of thinking-feeling-doing.
- all the pieces of your course are sequenced to build student achievements toward that final big outcome.
That's why you'll develop lessons that have you teaching to stand out:
- using recurring lesson arcs
- weaving lecture and "demo"
- teaching at the "creative crossroads" (so that students get unique outcomes instead of copying you)
- layering on invaluable mindset coaching.
One of my top priorities in creating the course content and working with you on our coaching calls is getting you to a position in which you're offering undeniable value that commands a premium price.
Q: Do you teach the tech of creating and setting up my course?
In the eCourse Blueprint, tech areas are covered with an approach that starts by laying out the top options and presenting a framework for choosing what works best for:
- your particular course,
- your budget, and
- your skills.
Next, you get a path and strategy for doing the work of using your tool. But you'll also need to use the step-by-steps from the vendor of the product you choose.
​I have set up multiple websites, classrooms, email tools, automated and live webinars. I have created lessons in a variety of formats, and I have a familiarity not only with the tools, but with the processes. And so while we don't include detailed tech tutorials on specific products, I'm almost always able to point you in the right direction for getting your work done. Plus there are over 600 course builders in our community, and we can find others who have been in your spot and who can help out.
​
Tech areas covered inside the eCourse Blueprint with this approach I just described include:
- ​the lesson creation tools you'll need (i.e., software, lights, camera, microphone, tripod)
- ​the difference between lesson development and production and a strategy for each
- file formats, storage and hosting
- ​choosing your web home platform and the key content that should go on it
- ​choosing your classroom platform, the steps for integrating a classroom with email and payment gateway, and a process for testing the setup before you start enrolling students
- ​choosing your email tool + a stepped out how-to for setting up a first optin using ActiveCampaign
- ​understanding basic Facebook Ads elements and strategy--and the first pieces you should get set up with pointers to the Facebook how-tos for each
Here's a list of the 37 lessons inside the program. Looking at it shows you the specific topics covered: LESSON DIRECTORY
Q: I want to do this, but I'm already overcommitted, overstretched and overloaded. How much time will this take?
I hear you. I've retreated to the guest room to work late and then woken the next morning with my laptop right there next to me.
I've taken dinner to my office and spent Saturdays working instead of gardening.
I've said "no" to new projects that would run off the margins of my Full Focus Planner.
But here's the thing…
Creating an online course and selling system frees up time for you in the long run. It makes it possible to serve 15 (or even 50) clients in a week instead of 5. It means saying hello to friends and family on the weekend instead of begging off once again.
And you know this. You know that you could escape your current grind IF you had a profitable online course.
There's no one answer about how much time this will take because it depends on the scope of your course, the time you can commit each week, and the assets you need to create for your particular online platform.
If you do enroll, I'm glad to help you work out a schedule that gets you a first quick win. And then a next win and a next one after that.
And here's what I can promise you: when you show up on the regular (whatever your regular is) the work accumulates.
At Teach What You Do, we're big fans of working in layers--of getting that first course made and selling. Then you polish and refine, tweaking that first offer--or growing or transforming it, always building on what you've already created and established
Your course content transforms and grows and improves. Your classroom is an asset that holds more and more students and programs. The pieces of your selling system--free content, sales page, converting emails--become models to improve on to use as models for new offers.
Because you have ongoing access to our community, monthly coaching calls and any content updates, you've got the support you need throughout all the layers of your course-building work--no matter how long it takes.
Here is a realistic timeline when you enroll in the eCourse Blueprint:
MINUTES FROM NOW
You'll have your username and password--
--and access to all 37 lessons inside the eCourse Blueprint.
You'll be clicking on the FB GROUP link in the menu and requesting access to our private community AND you'll check out the COACHING CALL schedule to make sure you've got the next one on your calendar.
LATER TODAY OR EARLY TOMORROW
You'll get back inside the classroom, and:
- Print the lesson roadmaps as well as the workbooks for the first program modules
- Get all of the upcoming coaching calls onto your calendar
- Introduce yourself over in the private community
- Get time onto your calendar for working through the first module.
BY NEXT WEEK
You'll have worked through the four lessons in the first module.
And that means you'll be feeling excited (and relieved) to know who your first course will serve--and HOW. You'll have defined a benefit-laden big promise that you know people want and that you know you're well equipped to deliver
A COUPLE WEEKS LATER
You will have a multi-page, rich and detailed course outline created that will guide your lesson creation work.
The outline will be more than a bulleted or skeletal listing of lessons and worksheets.
It will be a result of:
- developing your own unique "big how" methodology coming out of the very techniques you know so well
- using the Course-Builder's Structure Lookbook to give your program the shape it needs
- following a 7-step Rich Outline Process to get the work done
- building out milestone overviews that ensure every module pulls its weight and stacks up the value.
The group coaching calls will be an invaluable tool for getting input and support.
BY NEXT MONTH
You will have:
- chosen any of your online platform pieces that weren't already established: your web home, your classroom, and your email tool--and used the "start-simple" philosophy to get key pieces in place.
- named your class and chosen key branding elements for it.
- set up a first list-building lead magnet and begun sharing it with the world
- The community will be a great resource for getting feedback and encouragement.
TWO TO THREE MONTHS FROM NOW
You will have:
- put processes in place for adding new people to your audience every day.
- created a first validating offer and recorded lessons for it.
Be sure to check in on a coaching call to get advice from Debbie and your fellow course builders who've been doing this work for a bit longer.
THREE TO SIX MONTHS FROM NOW
You will:
- use the guides and templates inside the eCourse Blueprint to create a sales page, a launch plan, and emails that sell (emails like these you're reading right now!)
- put your launch out into the world and begin enrolling students.
ONE YEAR FROM NOW
With at least one course and the selling system for it created, you'll be iterating and making tweaks to improve your teaching effectiveness and course profitability--so that you can earn predictable revenues from this first course.
You'll still be checking in at group coaching calls to share your successes and get feedback on next steps for your online teaching portfolio.
Q: Which tools do you use and what else will I need to buy?
While I sometimes recommend tools, I support you in choosing those that best match your course content, your budget, and your skills.
​
​Some courses are best taught with a webcam and slides while others require lighting and cameras and tripods for a hands-on demo.
​Some students are happily using a hosted classroom like Teachable or Thinkific while others need something more custom and, thus, use a WordPress membership plugin.
​
​Some students go with my favorite email tool, ActiveCampaign, while others have used something else for years and aren't ready to switch.
​
​You will need to invest in a basic website and an email service provider. You could wait on the classroom and sell a first idea-validating course with an ecommerce tool. I do believe that purchasing either ScreenFlow or Camtasia is important for video editing and screen capture videos.
​
​Here are some estimated prices for first year services.
​
​WEBSITE
​Domain ($14/year), Hosting ($5/month), Wordpress Theme ($70/year), Backups & Security ($100/year)
​OR something like Squarespace ($12/month)
​
​EMAIL
​Free to $150/year to start
​
​CLASSROOM
​Thinkific, Teachable, Kajabi, Kartra ($29 to $100+/month at basic level)
​OR Wordpress plugin ($197/year + website costs detailed above)
​
​LIVE MEETING HOSTING
​Zoom, GoToMeeting (free to $40/month)
​
​FIRST TOOLS FOR LESSON CREATION
- A webcam for teaching in live webinar sessions or live on social media. You can also use it to record straight-to-camera teaching—but your phone camera might get you higher quality. You could use the Logitech c920 which is about $70. The Logitech Brio is great for lower light and is what I use. It's $199.
- A microphone for recording lessons and teaching live. The Blue Snowball is about $50. The Blue Yeti is a step up.
- ​Lighting if you’ll be on camera. The Neewer ring lights are good affordable options running $100-$130
- ​Software for making slides. Powerpoint or Keynote are good choices. Powerpoint is a part of Microsoft Office at $10/month.
- ​Software for recording and editing videos. I recommend either Camtasia or Screenflow. Camtasia is around $250.
Q: I've already signed up for a bunch of course-building-how-to trainings. Challenges, videos, webinars, and even paid courses are filling my Dropbox folders, and I STILL haven't got my own program done and selling. How will this program be any different?
At Teach What You Do, we believe that an online course is your STAGE:
- for having a true impact (with ripples) in this world,
- for reaching and building a tribe,
- for expressing your unique genius,
- for making money in a way that you control.
To that end, the training here uses an integrated and wholistic approach to the work, giving you training on the three key pillars needed to get your impactful course to market--emphasizing the importance of leveraging your own proven strategies and technniques to creative something that's truly unique and effective.
At Teach What You Do, we know that while you might create a course in 12 weeks, the work of growing an online teaching business is going to take more time. This work goes on and on as you grow and develop your business. That's why you get ONGOING access to the content, community and coaching calls. "Ongoing" means one year at a minimum but for as long as this course is sold--and right now that's been OVER FIVE YEARS!
Q: Am I actually going to get help from Debbie Hodge or will it be a rotating "team" of coaches helping me?
Debbie here! We keep the Teach What You Do "team" lean and mean because I want to be sure I know how to do all the things that you must do. So that I can teach you! I don't hire copywriters or funnel builders or website designers or content strategists.
I have one teammate, Amy Kingsford who has worked with me for over 12 years on three different businesses. Amy helps me but we both know how to do all the work (OK, so I'll admit that she's a much better designer and often quicker to figure out a tech hurdle).
The bulk of your how-to support will come from me.
I host the group coaching calls. If you submit a question for the call, I will answer it personally. The calls run from 1 to 2 hours and we often do deep-dive/case studies with several students on each call.
I show up in the community to answer questions at least 3 days each week. Amy will often chime in because it's great to have another perspective (and sometimes a quicker answer).
If you want an answer from me, though, you will get it. I keep the program enrollments at a level that lets me show up for you personally. If you don't see an answer from me on a community post within 48 hours during the week, just tag me and I'll be on it.
Q. Can you remind me what I get when I enroll today?
Yes! You'll get:
The complete program with 9 modules and 37 lessons. Every lesson includes captioned videos, transcript, audio, slides, and workbook.
- Pillar 1 Your Course (3 modules, 16 lessons)
- Pillar 2 Your Online Platform (3 modules, 9 lessons)
- Pillar 3 Your Selling System (3 modules, 13 lessons)
Bonus #1: Community & Group Coaching.
Ongoing lifetime* access to our private community on Facebook and twice-monthly coaching calls. If you cannot attend live, submit your question ahead of time and watch the time-stamped recordings.
"Lifetime" is a minimum of 12 months and for as long as I teach this course. It's been going since December 2015 and was completely updated in December 2020. All that to say, I'm planning on several more years of teaching this program.
Bonus #2: 6 Idea Goldmines for Generating Expert Content.
This 45-minute recorded workshop (video + transcript + slides + workbook) gets you exploring 6 areas that can have you generating new course and free content ideas--and especially exploring new angles for your teaching that are fresh, that creating an engaging journey for your students.
Bonus #3: First Funnels for Online Course Builders.
A 4-lesson minicourse covering the flow and tech of 3 funnels: the simple email funnel, a launch-event funnel (i.e., webinar, video series, challenge), and an evergreen funnel.
FULL-PAY BONUS. If you pay in full today, you get a 50-minute coaching call with Debbie. Schedule it any time in the first 90 days (though if you need a bit more time, you can let me know).
still not sure
the eCourse Blueprint is right for you?
Check off five or more of these, and come on in!
2. You're just getting started with your online course building efforts and want to make sure you do this right from the get-go by using the most up-to-date and direct processes.
3. You’re an experienced healer, artist, creative, therapist or spiritual coach who knows how to get remarkable results for yourself and clients. Up to now you've struggled to get your processes translated into an online program--but you're starting to see that this is possible AND to understand the greater impact you can have.
4. You’re willing to dive into the 3-pillar process with an open and curious mind and the commitment to working through the process to develop your unique course and effective selling system.
 5. You're already regularly working to develop your expertise in unique ways. It would be immensely rewarding to see the impact others could have using these same approaches you've developed--and that's a big motivator for creating a course that spreads their use.
6. You love the prospect of building out your own methodology so that it has clear and substantial value which enables you to create a course that commands a premium price.
7. You're relieved to have a step-by-step process for creating (and refining) the key assets for marketing your course and enrolling your very first students.Â
8. You feel super comfortable knowing that you have 7 days to get inside the program and see exactly what's inside and how it's delivered. You can evaluate the value delivered in at least one or two modules. If the program doesn't feel like the right tool for you, reach out via hello@teachwhatyoudo.com and we’ll send every dollar back. No hard feelings.
9. You’re ready to put any past missteps behind you and joyfully recommit to putting your life’s work into a course or program that serves more people in an exciting and profitable way.
are you coming?
I believe your mission matters
If you've gotten this far, I applaud your desire to spotlight your hard-earned knowledge in an online course.
So what will it be?
Will you pour your skills and experience into a course that honors your unique genius?
Will you let go of a discomfort with selling and instead set up your own a system for enrolling students?
I want you to know that I truly believe it's possible for you to create your own distinctive and profitable program, a program that gives your students the expansive and effective path they're longing for.
The eCourse Blueprint provides a roadmap, and I'd love nothing more than to be your guide. But whether or not you now decide to invest in yourself and your expertise, I urge you to hang onto this dream.
Here's why I hope you keep looking toward the day when you've got your own online course: I have seen how it enables creatives, coaches and experts like yourself to impact others, to build their own tribe and grow their authority, to create an income stream based on skills and expertise.
I've also seen that the events of 2020 have made online teaching more important than ever before.
So hold onto that dream, and resolve to act on it sooner rather than later.
Your work deserves this.
Your clients and students deserve it.
But most importantly… YOU deserve it
I’m SO appreciative of your trust in me, and sincerely hope to be able to teach you inside the eCourse Blueprint.
COURSE CLOSED
Choose the eCourse Blueprint Plan That Works Best For YouÂ
— BEST VALUE —
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 BONUS: With full payment today save $167 and get a one-to-one coaching call with me. Schedule any time in your first 90 days. I love getting to know my students more deeply in these sessions as well as mapping out strategy and tactics with you. --Debbie Hodge
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You'll get access to the complete eCourse Bluprint program with ongoing access to updates, community and group coaching. Do understand that ALL payments will be collected. This is NOT a pay-in-part membership that can be cancelled early.
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